![]() ![]() The “science” behind their first products was based on the whole foods and vitamins he grew up with. We pioneered the product category of endurance supplements and endurance fuels.” “I saw these athletes training themselves into the ground and having immune system problems. “We benefited from those Baby Boomer driven sports,” he said. Then there was the early 1990s mountain bike craze. “Then Greg LeMond won the Tour de France in 1989 and master cycling started taking off.” “Yuppies - the super Type-A overachievers - had this massive influx to triathlons,” he recalled. Triathlons and other endurance sports exploded in the 1980s with the Baby Boom generation. ![]() He originally set out to build a nice cottage business that provided for his family. ![]() “It was a good day if I took three or four orders to the post office.” He and his wife would fill orders at the kitchen table. “The 1-800 number used to ring on my home phone and I’d be getting up in the middle of the night answering calls.” “We started in the kitchen of our apartment in San Francisco,” Frank said recently during an interview with the Pilot at Hammer Nutrition’s headquarters in Whitefish. The concept was simple - make natural and healthy endurance products that help keep athletes energized. Twenty-five years ago Frank dropped out of college to start a small mail-order nutritional supplement company in California. Hammer Nutrition founder and owner Brian Frank, 45, has been ahead of the trend every step of the way. Nutritional science has come a long way since the 1980s. A Snickers bar was in every marathoner’s gym bag and nearly any sugar-laden product was the energy fuel of choice. There was a time when Coca-Cola mixed with Gatorade was a go-to sports drink for endurance athletes. ![]()
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